Essays from the workshop floor.
How we think about AI advertising, virtual try-on, scroll-driven websites, and the production stack underneath all of it.
What Are AI-Generated Commercial Ads? A Complete Guide for Brands in 2026
AI-generated commercial ads are video advertisements produced using generative models for some or all of the visual, audio, and editorial work. Here's what brands need to know to use them well.
UGC vs. AI UGC: Which Performs Better for E-Commerce Ads?
Hand-cast UGC and AI-generated UGC each win in different scenarios. Here's a head-to-head on cost, speed, performance, and platform fit — with the data we've collected from real campaigns.
How Virtual Try-On Technology Is Changing Product Marketing
Virtual try-on used to require a native app, expensive 3D capture, and a lot of compromise. In 2026, it runs in a browser tab. Here's what that unlocks for brands.
How to Create a Scroll-Animated Website That Converts
Scroll-animated sites can be cinematic — and they can be a Lighthouse disaster. Here's the architecture we use to deliver both: 90+ Lighthouse and motion that feels like film.